LUCKY CHEEKS | G-Strings

Lucky Cheeks is developing a universe entirely centered around mini thongs and string jewelry. The brand works with minimalist constructions to highlight the body's lines with precision. The creations combine fine lace, Italian tulle, Swiss embroidery and carefully applied Swarovski crystals. The result is light, visual and instantly recognizable pieces. Visit jewelled thongs are the heart of the brand. Crystal detailing, cut-outs and embellishments transform each piece into a silhouette element rather than mere lingerie.

Lucky Cheeks also develops more graphic models, playing with transparencies, embroidered flowers or asymmetrical compositions to create different lines for each collection. The creations are presented in elaborate gift boxes, designed to prolong the experience around the object. This attention to presentation is an integral part of the brand's identity. Iconic models such as Queen of Love, Red Flower or Love Story illustrate this approach, where the thong becomes a central piece, thought through in detail. Lucky Cheeks pieces can be combined with brass, of the garter belt or elements of couture lingerie, to build a complete ensemble around textile jewelry. The brand is developing an approach in which a becomes a precious detail, designed to catch the eye through the finesse of its materials and the brilliance of its ornaments. At Brigade Mondaine, Lucky Cheeks occupies a special place thanks to its unique work on the mini thong and jewel thong, which has become the brand's signature.